MARKETING

Measure Your Marketing

Understand what your marketing produces so you can spend better.

Work one-on-one with me to connect your marketing expenses to inquiries, booked jobs, and sales—and identify where results need a closer look.

Choose the Numbers That Matter
Identify the measures that matter for your business, such as cost per lead, cost per booked job, sales conversion, and revenue generated. Understand what each number can—and cannot—tell you.

Review Your Tracking and Reports
Review how you record lead sources, booked work, and resulting sales. Identify gaps and clarify what information you need from your systems or marketing providers.

Use the Results to Make Decisions
Compare marketing costs with the work they produce. Consider job profitability and your capacity when deciding what to continue, adjust, investigate, or stop.

What We’ll Work Toward

A practical way to review marketing performance, with a manageable set of measures and a regular review schedule.

We’ll work through your available reports together and identify improvements to your tracking. We'll select or create any scorecards or worksheets as needed.

We’ll agree on the scope and what’s included before we begin.

Includes working one-on-one with me to evaluate your marketing performance and establish your review process.

Start with a free discovery call. We’ll discuss your goals and make sure this project fits before you pay.